Frequently Asked Questions
Are you seeking the best pregnancy, birth, and postpartum experience while avoiding unnecessary interventions? Birthify bridges the information gap between your provider, the internet, and friends, helping you sort through conflicting advice. Having an expert on your team with evidence-based information and experience can make all the difference in your journey.
Birthify is not the right solution for you if any of these things are true:
You are a minor
You are in an urgent crisis or an emergency situation
You are seeking medical advice or a second opinion
Birthify is the largest online perinatal coaching platform worldwide. We provide families with a real-time lifeline during a period when they are at their most vulnerable by providing convenient, discreet, and affordable access to a perinatal expert. Birthify makes perinatal coaching available anytime, anywhere, through a computer, tablet, or smartphone.
The perinatal period is between early pregnancy and the first eight weeks after birth. A perinatal coach has been formally trained and educated on pregnancy, interventions, childbirth, and postpartum topics such as nutrition, breastfeeding and newborn care.
A birth doula is trained to provide physical and emotional support during labor. A postpartum doula is trained in infant care and support of the mother. An MSP is full-spectrum trained additionally in breastfeeding, advocacy, and basic childbirth education.
Maternal Support Practitioners(MSP) are trained, experienced doulas, childbirth educators, lactation consultants, and infant care specialists. They have completed training programs and the necessary education, exams, training, and practice. While their experience, expertise, and background vary, they all have at least three years of experience working one-on-one with clients.
Our team ensures that every professional we bring to the platform is fully educated and in good standing. Professionals who apply are required to provide proper documentation and proof of identity. We then cross-check their information with their respective education programs.
In addition, each coach is evaluated in a video interview with one of our team members.
The cost of coaching through Birthify ranges from $50 to $80 per week (billed every 4 weeks). You can cancel your membership at any time for any reason.
This process can take a few hours or a few days, depending on the coach’s availability. Don't worry, your subscription period starts when you are matched with a coach.
You can get coaching in four ways:
Exchanging messages with your coach
Chatting live with your coach
Speaking over the phone with your coach
Video conferencing with your coach
You can use different ways at different times as you wish, based on your needs, availability, and convenience.
One 30 min video chat per week with your perinatal coach, 24/7 unlimited texting and messaging, plus full access to our self-education materials.
Some coaches make themselves available during the labor process. This is not included in the initial subscription. You will have an opportunity to add this to your services for a flat rate of $300, as long as your coach can accommodate you and it’s discussed and paid for before labor begins.
You can choose the mode of communication that fits your needs. You can choose to chat exclusively through video each week, you can choose to communicate exclusively through text or chat or a combination of both.Once you are matched with your coach, you will be prompted to schedule you first discovery call via video chat. During that chat, you will exchange contact information so that you can use text or messaging apps such as WhatsApp. After each video session you will receive an email with a link to schedule your next video chat session. You can also use this same link and schedule multiple appointments in advance.
All Birthify coaches use Calendly and Zoom for your video chat sessions. Once you schedule a video chat you’ll receive an email calendar event which you can save. This calendar event will have the link to your Zoom meeting room. Just click on the link during the prescheduled time and wait for your provider to connect.
You can join at any point during pregnancy. Birthify's support is ideal for those entering their third trimester through the first eight weeks after birth. We aim to expand services to include fertility and extended infant/childcare over the coming months.
Your membership payments will be charged to a credit or debit card on a recurring basis. When you reach eight weeks after birth or if you find online perinatal coaching with Birthify to no longer be helpful for any reason, you can simply cancel the subscription.
Neither Birthify nor coaches on the Birthify Platform submit claims to Medicare, Medicaid, or health insurers. Coverage and benefits for birth and postpartum doula services change from one health insurance company to another and from plan to plan, but generally, the following rules apply:
With many health insurance plans, coverage can be partial or very limited.
Even if your plan covers all your costs, the co-pay that you would be required to contribute may be higher than the entire cost of Birthify.
If you consider using your health insurance, please check your coverage carefully by asking the following questions:
Do I have doula insurance benefits?
What is my deductible and has it been met?
What is the coverage amount?
Is approval required from my primary care physician?
Please note that Birthify offers very affordable pricing options which are typically comparable with the co-pays of most insurance plans.
The service is provided by independent coaches who work directly with you. These providers are not employees of Birthify and the site doesn't oversee them professionally. Our mission is to build, maintain, and support a platform that lets families and coaches communicate successfully, and to enable this network so they can get the most current, evidence-based information and support.
Please start the application process by clicking here.
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